I just love working with new interior design clients. Perhaps it is down to how much I can help them with their marketing images. My latest project is for Alessandra Garcia of Orsetto Interiors. She hails from El Salvador and now has established a practice in SW London.
Background to the interiors shoot
I met Alessandra through the power of business networking. This was a chance meeting. All because a networking colleague persuaded me to visit another group. I just happened to be in the right place at the right time and she just happened to be searching for a specialist interiors photographer.
Alessandra has been developing her website for a while. Her problem was that not having completed a project meant that she had nothing to show the world.
Now that she has a finished project, it was full steam ahead for the photography. The day was set and Alessandra arrived early to dress the property. This is so important for the designer as they wish to show the interior as it was intended. You do not want so much everyday clutter on display.
Of course, the property needs to look lived in too.
Fortunately, Alessandra loved my style of interior design photography and the brief reflected this. Alessandra wanted the look of the property to be bright and airy. This was easy to achieve here because there were skylights installed, bringing an abundance of natural light into the space.
The interiors shoot
Arriving at the location, the first thing to do is to gain an overview of the property. It is important to be clear about what is required and which rooms to shoot.
This forms the basis of the shot list and gives the order of shooting. Alessandra also wanted some shots of herself in the property too.
As the light levels were so good in the property the photography was easier for this shoot. I still went through my usual routine of taking a number of exposures with the aim of blending in post-production.
This gives the opportunity to fine-tune the ambience for the property, just as the designer intended. As usual, I bring some emphasis to the details so that the client has plenty of choice of images.
It is really important to provide a whole set of images for the client. Some wider shots to be used as hero images, some closeup for detail and others with space for the copy too.
am always aware of the multifunctional nature of the images as they may be used for social media as well as the website. Some even wish to produce brochures as well.
Thoughts about post-production
While on-site you need to think about post-production later. You need a good range of images with varying exposures so that everything is captured. The skill is then to form a perfect blend to give the effect required. This has to look natural too as there are many images around that look completely false, often with garish colours.
Of course, post-production is completely necessary as you need to compensate for the limitations of the camera to capture everything. Our brains are remarkable in how they process information. This is something that even in these technological times still remains elusive for the camera manufacturers.
Alessandra was so excited about this shoot as this was to key to unlocking her interior design business. She was delighted with the results. So much so, She has already recommended me to another designer who will require a similar shoot too.
© Andrew Boschier Photography 2021