Do you need to take on a professional interiors photographer to help market your property?
We have all noticed the trend towards do-it-yourself digital marketing as we are constantly bombarded by tech companies who can sell your widgets to the highest bidder. Here the question is, do you need professional interiors photography help you to market your property?
More people are realising that they can market their property for themselves without using the traditional estate agent. They wish to avoid those marketing fees.
Of course, there are disadvantages to this if you own a well-appointed property as phone images would not really show your property at its best.
This is where hiring a professional interiors photographer can really save the day.
I was recently commissioned by a property developer who wanted to sell her own home. She was very particular about how the house was to be presented. A large investment of time and effort went into making it look exactly right.
She could see the advantage that professional interiors photography would bring the best sale price. It was considered that this was a worthwhile investment.
Things to focus on
Of course, you need to think about dressing the property. The minimum requirement would be to have a good tidy up. There are certain areas where this is a necessity such as the kitchen and bathroom.
If you wish to show that the property is really loved, then you should bring in some fresh flowers and set out some fresh ingredients in the kitchen. Also consider whether there is a need to freshen things up with a little decorating.
Some people go even further by enlisting the help of a professional dresser. They know the way to make the best of any property and will be able to hire in furniture or artwork to make the property look amazing.
It is up to you to decide what would be best for your property, if there is value invested you may wish to take things further. It could make all the difference to the final sale price.
Are you in a position where you would like to do-it-yourself? If you wish to enlist professional help, please contact me to see how I can help.
The world of work has changed forever. Companies are no longer expecting their work force to attend the office every day. The move to working from home is now well established. This means that businesses will need to rethink how they use their office space.
The solution for a mental health charity
Directors of a mental health charity were commissioning a review of their office use when the pandemic struck. This gave them a great opportunity to rethink how their office space was used. It could be designed to be ready for future work patterns.
As less staff would be in every day. There can be more emphasis on break out spaces including more private areas for meetings. They also wanted to include soundproofed booths for private conversations with their clients.
With consultation with their preferred supplier they set out plans to make this a reality.
The developers perspective for the rethought office space
Once the work was completed Pi Sq, the developer decided that this prestigious project should feature in their marketing and wished to commission a professional photographer.
Based in the Midlands, Pi Sq found that their normal photographer was unavailable to work in London.
A recommendation was requested for someone they trusted to carry out the work. This is where a network of fellow creatives comes to the fore. Kevin reached out amongst his peer group and as this was my specialist area I responded to the request.
The client was delighted that someone could help and enlisted my services.
Breakdown of the shoot
Acting on the brief I needed to feature every area of the office as the whole area had been refurbished. Special interest was to be placed on the soft furnishings and the two directors offices. Breakout areas were also of importance.
Looking at previous shoots for the company made me realise that my bright and airy style was perfect for their requirements.
As usual my method of working is to use the available light in the office but to make multiple exposures of the scene and blend the images together later. This negates the use of bulky lighting equipment which would lengthen time on site and could produce hotspots in any of the glass present.
I prefer this way of working as I believe it produces a more natural look to the images.
Post production methods
My usual way of working is to import the raw files into Adobe Lightroom for initial blending and exposure tweaks. Particular attention is placed on making everything look natural, ensuring that there is detail in all shadow areas and that highlights are not overexposed.
Contrast is also adjusted and colour balance checked. With interior photography colour is very important as colours are often specified and the client requires them to be correct.
Final adjustments are made in Photoshop which may include removing some objects that should not be there or duplicating and added those that should be. I have in the past added missing heating elements from patio heaters.
Results
For me this was a dream job as it is what I do best. The client was delighted and that is very important to me as I would not wish to let down a fellow photographer who recommended me for the job.
Final thoughts
The finished offices look stunning and the charity now has a fantastic space that fits in with modern office life post pandemic. They are so pleased that they had a rethink on their office usage and now have some future proofing built in to the design.
