During the COVID-19 pandemic whole areas of our lives have changed. An amazing statistic recently revealed that there has been a 750% increase in searches for take-away afternoon teas.
What has changed in your business? How have you pivoted in these challenging times?
So many have now made the shift to online sales. This has become their norm. Others have no option but to remain in physical premises where takeaway is the solution during the latest national lockdown.
A client’s story.
I recently helped a garden centre to produce fab images of their lovely take-away afternoon teas. They can remain open however the café must remain closed for seated customers. To create some cash flow they have decided to offer take-aways and included are afternoon teas.
To be environmentally friendly they ordered in some great packaging which is completely recyclable. It is ingeniously designed to make sure that the tea is perfect after its journey home.
Overcoming the challenges
On arrival for the shoot, I was directed to a dark corner of the cafe which was out of the way of any customers. Looking at the scene, I decided that the way to go was to introduce some artificial lighting. I often use a Lastolite highlight panel which is designed to be a pure white background for portrait shoots. This is a fantastic large source of soft light, which resembles that produced from a window. I always want the images to look as natural as possible and will mostly steer away from using flash.
It was obvious after the first few test shots that this was not going to work. The light was too harsh and with a dull day outside, the images had a very dark background. This is where it is best to admit defeat to your client and suggest something else.
On my way in I spotted that the first part of the seating area was more like a greenhouse as it was totally glass. I suggested that it would be best to set up there a I was confident that the whole shoot could be carried out using natural light which is always my first choice. The cafe was quiet so this would not cause any issues.
This turned out to be a brilliant move as I was soon up and running producing lovely bright images which is my general style.
The shoot was a huge success, and the client is delighted with the images which they can now use to promote themselves on their website and social media.
Can I help you?
If your business needs marketing images of your take-away offering in SE England, then I may be able to help you too. Just contact me or else use the chat function on the site.
© Andrew Boschier Photography 2021