Interiors Photography for Mews Property.

Interiors Photography for Mews Property.

I just love working with new interior design clients. Perhaps it is down to how much I can help them with their marketing images. My latest project is for Alessandra Garcia of Orsetto Interiors. She hails from El Salvador and now has established a practice in SW London.

Background to the interiors shoot

I met Alessandra through the power of business networking. This was a chance meeting. All because a networking colleague persuaded me to visit another group. I just happened to be in the right place at the right time and she just happened to be searching for a specialist interiors photographer.

Alessandra has been developing her website for a while. Her problem was that not having completed a project meant that she had nothing to show the world.

Now that she has a finished project, it was full steam ahead for the photography. The day was set and Alessandra arrived early to dress the property. This is so important for the designer as they wish to show the interior as it was intended. You do not want so much everyday clutter on display.

Of course, the property needs to look lived in too.

A view across a bright open plan kitchen space in a Mews House with white units and a set of brass light fittings.

The brief

Fortunately, Alessandra loved my style of interior design photography and the brief reflected this. Alessandra wanted the look of the property to be bright and airy. This was easy to achieve here because there were skylights installed, bringing an abundance of natural light into the space.

A view across the open plan living and kitchen area in a mews house property featuring a set of copper light shades over the top of the kitchen island.

The interiors shoot

Arriving at the location, the first thing to do is to gain an overview of the property. It is important to be clear about what is required and which rooms to shoot.

This forms the basis of the shot list and gives the order of shooting. Alessandra also wanted some shots of herself in the property too.

As the light levels were so good in the property the photography was easier for this shoot. I still went through my usual routine of taking a number of exposures with the aim of blending in post-production.

This gives the opportunity to fine-tune the ambience for the property, just as the designer intended. As usual, I bring some emphasis to the details so that the client has plenty of choice of images.

It is really important to provide a whole set of images for the client. Some wider shots to be used as hero images, some closeup for detail and others with space for the copy too.

am always aware of the multifunctional nature of the images as they may be used for social media as well as the website. Some even wish to produce brochures as well.

A close up of the back of a set of grey designer chairs.

Thoughts about post-production

While on-site you need to think about post-production later. You need a good range of images with varying exposures so that everything is captured. The skill is then to form a perfect blend to give the effect required. This has to look natural too as there are many images around that look completely false, often with garish colours.

Of course, post-production is completely necessary as you need to compensate for the limitations of the camera to capture everything. Our brains are remarkable in how they process information. This is something that even in these technological times still remains elusive for the camera manufacturers.

A view of a childs bedroom with bunk beds. There are cuddly toys arranged on the bedding

The results

Alessandra was so excited about this shoot as this was to key to unlocking her interior design business. She was delighted with the results. So much so, She has already recommended me to another designer who will require a similar shoot too.

© Andrew Boschier Photography 2021

Close up of a cuddly toy orange orangutan with a banana leaning over the railings of a bunk bed.
Marketing photography for an upgraded farm shop

Marketing photography for an upgraded farm shop

There is an adage when it comes to the retail environment. “Retail is detail”, which was attributed to James Gulliver, the head of Fine Fare/ Safeway in the ’70s. This was very important when I was recently asked to help with some marketing photography for an upgraded farm shop within a local garden centre.

Background

This is very true when my client took advantage of the recent lockdowns. Their circumstances changed when Edinburgh Woollen Mill closed their outlet within the building. The extra space allowed them to relocate their successful farm shop into the main premises.

This gave me the chance to help them with their marketing photography. They needed to inform their clients of this change.

Kat, the marketing lady, wanted to emphasise that the farm shop had nearly doubled in size. She was excited to announce that their popular ‘cook’ range of frozen dinners had been expanded to eight freezers from the original four.

An overview of the corner of a farm shop showing the display freezers for the 'Cook' range of frozen meals

The brief

The brief was therefore aimed at showing the overview of the space. They wanted to show the context of its position within the rest of the shop.

There was a definite need to show the details such as the vegetable displays, the refillable cereal containers and the expanded range of wines. They particularly wanted to emphasise the range of locally sourced produce, as clients are more aware of reducing food miles.

Kat was also very keen to show that they were operating in a more sustainable manner. Kat wanted to show that they were serious about a reduction in the use of packaging and that this packaging was environmentally friendly.

A close up of dispensers for weigh yourself dry goods in wooden racking at a farm shop.

Of course, when it comes to this kind of marketing photography you need to allow time to capture everything. The shop was open and the staff were still stocking up. Patience was the order of the day.

The premises were well lit so it was possible to get a lot of the shots in one take. However, some shots with differing exposures were merged later to create the appropriate ambience.

Kat was delighted with the results, and this allowed her to take out a full-page advertisement in a local magazine.

A view of the wine selection on shelves at a garden centre farm shop.

If you have updated your offering I would love to be able to help you to publicise this for your valued clients.

Please contact me to arrange a consultation regarding marketing photography or to book a shoot.

© Andrew Boschier Photography 2021

https://www.bournevalleygardencentre.co.uk/

A close up of the brightly coloured display of fruit and vegetables at a farm shop.
Commercial Interiors shoot for Falcon Construction.

Commercial Interiors shoot for Falcon Construction.

Many of you are aware that I specialise in residential interior photography however, you may not know that I also cover commercial interiors too.

Introduction

Recently I have undertaken a commercial interiors shoot for a construction company tasked with re-furbishing serviced offices for Regus. The purpose of this shoot was to complete a case study and other marketing material.

Follow the brief

It is of the utmost importance to work to the clients brief when undertaking this sort of work. You need to know what is important to them and how they want the finished set of shots to look.

Of course, the brief for this shoot was particularly exacting with annotated building plans supplied. Care needed to be taken as some of the rooms had been refurbished previously.

A view of the whole glass atrium of an office development showing the reception area and bright blue seating

The challenges

One challenging area was to capture the foyer as it was a large space that occupied the full height of the building.

A specialist tilt shift lens came to the fore here. I could utilise the movement available to take a number of images covering each area of the space. The images were then stitched and blended later in post-production.

A view of the entrance of a refurbished office premises showing the revolving doors.

Of course you need to think outside the box on occasion as you are not in complete control of the situation.

On this shoot I had to rely on the office manager to gain access to certain areas. He was of course very busy, so a degree of patience was required.

A view of the HVAC plant at an office development.

You are also reliant on the British weather while working outside. In this particular case it was pouring with rain all morning and there was a requirement to capture the front of the building as well as the HVAC on the roof.

Of course, I had some appropriate clothing, and the camera is well waterproofed. The problem is ensuring rain does not get on the lens as this can cause problems.

A bright kitchen area in an office development. There are some comfortable seats as well as tables and chairs

I would love to hear from you

If your company has a need for some commercial interiors’ photography, I would love to hear from you.

© Andrew Boschier Photography 2020

https://www.falconuk.co.uk/

https://www.regus.co.uk/

Interiors photography for a smart home.

Interiors photography for a smart home.

I love those more interesting shoots – something that is completely different. Recently I received a commission for some interiors photography for a company that was diversifying into the Smart Home sector.

Background

ACC Haus is an offshoot of ACC (Application Centric Computing) Ltd. The company is headed up by Jeff Jones.

Jeff is an IT pioneer specialising in technical product development and has over 100 press awards under his belt.

In 2015 Jeff decided to completely refurbish his 1920’s built home. He particularly wanted to take advantage of the latest in Smart Home technology.

He decided to make the property as energy efficient as possible. Also important were effective control and monitoring solutions.

Before deciding to start work Jeff initially conducted a full review of the smart building market. He decided to work with some industry-leading partners. Smart control systems were designed which could be accessed from multiple devices. This ranged from a PC down to a mobile device.

A bathroom mirror which contains a far infrared panel used to heat the room in a smart home.

The technology

At the heart of the project are the latest innovations in space heating , control systems and security. The concept is more appealing as everything had minimalism in mind.

Initially, the existing gas fired boiler and radiators were removed. They were replaced with an internal air source heat pump to boost hot water. Secondly, far-infrared (FIR) heat panels were introduced.

These are designed to be heated to around 100 degrees C and produce long wavelength infrared. This energy is only absorbed by matter. This  means that heat is not wasted by warming the air in the building.

Allergy sufferers find that dust is less of a problem as no convection air currents are set up.

The panels are fitted to the ceilings where they take up less space and one was also incorporated into the bathroom mirror.

An example of a far infrared panel used to heat a smart home.

As a back up, there is an efficient wood burning facility built into the property. This is in case of extreme temperatures or power cuts.

Solar panels generate most of the power used by the system even in winter. The unusual thing about the panels were that they were inset into the roof, rather than attached to it, saving on roof tiles

An example of an iPad screen showing how this is being used to control heating and lighting in a samrt home.

Monitoring the property

ACC devised the control systems present in every room where monitoring devices are built into what seem to be simple light switches.

These are high tech control and sensing devices monitoring temperature. They can detect whether someone is present in the room. This can be advantageous as devices can be set to switch off automatically.

Each room can have the temperature controlled separately. Lighting presets can also be set. Music can be piped to each room according to individual tastes.

Security is built into the system as CCTV cameras are installed which can be viewed remotely.

Detail view of a room controller in a smart home.

It turned out to be a very interesting to conduct an interiors photography shoot for a smart home. Definitely a view on the future.

Experts in building automation, Far InfraRed heating and ASHP hot water (acchaus.com)

© Andrew Boschier Photography 2018