Food Photography
I just love food!! This means that my food photography will make that important difference to help grow your business.
CAPTURING
THE SIZZLE
OF YOUR CREATION
You need your marketing images to show your creations off at their best. Just the way you designed them to be.
This means that the food should look hot and fresh. The aim is to tingle the taste buds of your clients.
Using natural light is always best, however this effect can be recreated using artificial light as well if necessary. Working at your location means setting the scene by capturing your premises in the background.
Therefore featuring your particular ambience will really help you to realise those mouth-watering shots. The aim is to help to sell your dream.
Styling is also very important. Alongside this relating, the story of the origins of your food helps to place it in the context of your particular business.
Why use me?
I am very mindful that you are a busy business owner. This means that I will attend your premises to carry out the shoot at a time that is convenient for you and your business.
You can have the confidence that many years of experience ensures that I will capture your food in the best light. Images are supplied in forms suitable for any end-use, such as to feature on your website in social media or else for print.
This all sounds wonderful and you are probably thinking that this would be expensive. You will probably be surprised as it will be more cost-effective than you would expect.
Case study: Farm Cafe
There are times when you go to a professional food photography job and you are completely blown away with the food that you are capturing. This was such a case when I was commissioned by the Farm Café to complete a marketing shoot.
The Farm Cafe
The Farm Café is a family run establishment situated within a garden centre. Although in a humble setting, you would expect that a good quality of food would be prepared there. As the first dishes came out, I was amazed by the sheer quality and their use of colour and texture.
The owner Karen was very proud of her food. She really got the concept that professional food photography was right for her business. The aim of the shoot was to have a set of images that would blow the competition out of the water. She could see the difference that proper photography could make to her sales and profits.
Karen arranged for props to be made available and wanting some of the fresh ingredients to be included. She felt this would show that everything was freshly prepared from the finest ingredients.
The most exciting thing for me was that I had a free reign to show the food at its best. This meant that I could be really creative.
One technique in food photography is to layer up the shot with colour and texture. This brings a sense of reality to the look by making everything looking 3 dimensional.
Adding raw ingredients and kitchen utensils brought everything to life.
Working tethered for this shoot allowing the shots to be downloaded immediately to a laptop. This helps because the client can view the images full screen rather than on the camera screen. Karen was able to make suggestions to improve the shots whilst the shoot took place. It is so much better than trying to preview on the small screen on the back of the camera. The laptop is also colour controlled. This worked so well for the client. She she burst into tears of joy when she saw how good her food looked on screen.
Because Karen was switched on to the benefits of professional food photography, it made this one of those great shoots.
Karen is now confident that she will be able to increase her sales. This will lead to increased profits in these challenging times.
