PR photography for electric car charging stations

Background

With climate change at the top of everybody’s minds now, I thought that I would share some behind the scenes of a recent PR photography shoot.

A PR agency commissioned me to conduct a PR photography shoot for Ionity, a company that operates high powered electric vehicle charging stations.

IONITY is a joint venture of BMW Ford, Hyundai, Mercedes Benz AG and Volkswagen Group with Audi and Porsche. Their goal is to build a high-power charging network for electric vehicles along major highways in Europe with plans for up to 400 sites.

Their stations can charge at 350 kW which means at maximum capacity, the charge can be completed in around 15 – 20 minutes. They also automatically sense the power capacity of the car, so if you are not lucky to own a prestige car your car will still be charged at its optimum rate.

A view of a set of high speed charging points for electric cars at a motorway services

The brief and shoot.

This shoot was organised in conjunction with Porsche. They had arranged for a film crew to video one of their Tayan cars at Cobham services, near to where I live.

The brief was to capture stills once the film crew had finished their first takes. This meant a reasonable amount of waiting around. It did give me the opportunity to be a little more creative with my photography. It helped that I had a prestigious subject at my disposal.

A close up view of the charging point of a white electric vehicle showing the cable plugged in.

They wanted some interesting angles and if possible, some action shots too. I decided to take some shots of the car being driven around and arriving at the charging station.

The advantage of working alongside a film crew is that they usually use multiple takes to cover every angle. This gives me more opportunities to get the shots I need.

I did ask if I could borrow the model so that I could get some shots with her using the equipment to bring some extra interest. The answer was obvious because the model politely declined as she had been contracted by Porsche for the day. The moral here is if you do not ask you will never get.

A white Porche Taycan car parked in a bay next to a high speed charging point at a motorway services

I do have a reputation for being cheeky occasionally, as I like to capture something different. Examples include the local mayor on a Segway and our local MP sporting a stainless-steel bra.

This gave me an advantage as the sample shots sent were of rather more mundane vehicles and the sun was shining too.

To see more of my PR and Events photography work or are looking for professional photography work to promote or capture your events, visit my PR Photography Page!

© Andrew Boschier Photography 2021

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